The idea is the disguise the ads into a full interior design editorial. Placed in a magazine we made the ads look like real content and not advertising.

Each one of the pictures showed one room of a luxury residence. When looking closely, we could see an intruder, a shadowy figure that got into the home.

A very subtle way to show how the camera won’t miss a thing.

We partnered up with an interior design famous photographer and developed the full editorial. Each room was chosen to show the burglar and the features of the camera in a different way.

LG had just brough this new product to Brazil. So far numbers are increasing and higher than expecting.

On e-commerce it was ranked one of the best security cameras.