Cannes Lions

UNORIGINAL CLASSICS - FÜR ELISE

DDB SPAIN, Madrid / VOLKSWAGEN / 2015

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Description

In order to communicate the importance of always choosing Volkswagen Original Parts instead of imitations, we wanted to show that a minor detail can ruin everything.

That is why we reproduced a version of the famous “Für Elise”, but changing just one of the notes. Although the difference was minimal, it ruined the whole melody.

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