Based on our target audiences urge to re-experience their favorite TV series as if it was the first time. We created ‘Unspoil me’ –- a digital audio experience that, through self-hypnosis led by a certified hypnotist, let anyone forget their favorite TV-series. So that they could experience it again on a Samsung QLED TV.

Together with a certified hypnotist we created a 20 minute long self-hypnosis that was made available through a site for anyone to use. The experience was designed to feature the Samsung QLED TV at every step, making sure everyone that visited understood the greatness in the new Samsung QLED TV.

The campaign generated a media reach of over 400 million impressions, organically sparked forum discussions and was featured in major news outlets all over the world. People tried the hypnosis live on tv, in radio and influencers talked about it through their own channels.

More than 550 000 people visited the Samsung QLED branded site, spending over 50 000 hours in hypnosis in total. During the campaign period, the online search for Samsung QLED TV increased with a striking 500 %, a clear indication that the campaign did the job.