Cannes Lions
FALLON, Minneapolis / H&R BLOCK / 2012
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To prove that H&R Block are the best tax preparers in America, we travelled to the most economically-depressed major city in the U.S., Detroit, Michigan, and literally offered to redo the taxes of every person there to see if they were owed more money than they got. Once complete, we rented the ruins of the once-grand Michigan Theater and shared the incredible and emotional results with the people.
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