NRMA Insurance asked us to continue to build out the brand platform which we launched in 2022, to bring fresh meaning and resonance to their positioning of 'HELP'.

The idea, ‘Until Then…’, imagines a world where insurance isn’t needed and where mishaps and accidents prevent themselves from ever happening. However, until that world exists, we all need some help when things in life go awry. That's why NRMA Insurance is here.

For the OOH, headlines - talking to the wide range of things can go wrong in everyday life - were brought to life through a combination of bold typography and graphic imagery playing a supporting role. The brand's iconic crest - synonymous with 'HELP' - provides the pay-off.

Hailstorm tells the story of a little car who comes to life, seeks shelter from an incoming storm, and magically emerges unscathed.

The new campaign builds on last year's platform and is a testament to the success of our work and the results it has delivered for the business.

This includes NRMA Insurance jumping seven places to number 2 on Australia's Strongest Brands list - up 91% in brand value - the fastest growing brand this year.

This new instalment of the campaign has not been in market long enough to build real momentum yet, but early tracking indicates it's performing well and delivering high branding scores.