Cannes Lions

UOL TRAVEL

BORGHIERH/LOWE, Sao Paulo / UOL / 2012

Film

Overview

Entries

Credits

Overview

Description

The film shows the tedious life of a man at his office, who does everything in an automatic, organized and dull way. Among other objects, he has a turtle pen drive. He loses the pen drive, which is found by a girl in the office. Who then loses the pen drive on a train. It is then found by a boy scout. Who also loses it and the pen drive ends up in the hands of a taxidermist and then falls in love with a stuffed turtle. By being lost and found successively, the pen drive ends up travelling around the world, witnessing and living intensely different situations. It gets to know Russian mobsters, generals, hot women. It participates in street dances in Japan, poker games, parties, robberies. At the end of film we show the original owner of the pen drive realizing its absence, in another of his tedious days. That’s when the film comes to an end, suggesting that when the life of a turtle pen drive becomes more exciting than yours, it’ time to access UOL Travel.

Similar Campaigns

12 items

Together We Change The World

VML, New york

Together We Change The World

2016, INTERNATIONAL OLYMPIC COMMITTEE

(opens in a new tab)