There are several TV-on-the go /mobile TV services on the market, though the service is not so popular and well-known.

The brief was simple: activate recent customers to download the Horizon Go App.

The objective was also to create awareness for UPC (Liberty) services.

We have recreated the male and female restrooms of the most popular pubs and bars in the city. We applied tablets and mobile phones on the walls with live broadcast of the matches through the Horizon Go App. This is how we have demonstrated the most important product benefit: you can take live tv anywhere when you need it.

There was a very visible headline that called you to download the App.