We have developed an interactive viral game for UPC’s pan-European image campaign "UPC – worth going home for". The game is loosely based on one of the TV commercials, in which a fast ride through the city – to get home to UPC – is the main storyline. In the online game one must race home as fast as possible, avoiding different kinds of obstacles. Once you’re home you can challenge your friends by email to race against you and beat your time.Main target groups: current and potential customers of UPC from all European UPC countries.Objectives: image enhancement, creating awareness.