Old toys. That is one boring discussion for people. They're so common, so unused, so forgotten that everyone takes them for granted without feeling the need to delve deeper into the subject. On the other side there are children who would totally love to have them.

To unite the young age of the underprivileged children and the old age of the toys through the mass appeal of a postcard.

Ahambhumika received an overwhelming number of emails and calls within 2-3 weeks of the launch of the campaign. Toys were donated from various cities all over India.