Cannes Lions
Y&R ITALIA, Milan / ELICA / 2018
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In the commercial various (kitchen) items are seen floating upwards and unexpectedly coming to rest on the ceiling. Our view of the scene is instantly changed, the kitchen is now upside down due to the extraction fan of the revolutionary stovetop Nikola Tesla, the protagonist of the film. The image of the upside down kitchen reflects the philosophy of the brand, a brand committed in offering the most innovative and advanced ways of experiencing the domestic environment.
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