Customers were attracted with an incredible high interest rate of a 24 months fixed term saving account. However they’ve never been told about a bank’s policy that when making an early withdrawal, they’ll lose all interests. We wanted to spread this unfair news, and wanted customers to turn to us and try “TMB Up&Up” a fairer fixed term saving account that customers can making early withdrawals without losing deserved interests.

This campaign is all about winning against all big banks’ unfair policy, making it fair for people and showing how fair the other banks are versus TMB.We recruited experienced customers from those big banks to organise a protest to create the act that will lead to become a national debate. It was a fight for fairness by thousands of brokenhearted customers to sing against the unfair policy in front of other big banks, with hope for a big impact.In the end we won! and the customer won too! A lot of actions that talked about the unfair policy occurred everywhere, which caused 3 of the 5 big banks to decide to delete the unfair policy forever.

TMB recruited ordinary people to start a national debate by organising a protest to create the act that will make all the big banks realise the power of customers who deserved fair treatment. It was a fight for fairness by thousands of brokenhearted customers who turned up to sing and protest against the unfair policy in a business area in Bangkok. We recorded them and broadcasted on air the next day. Later on, they rallied to protest in front of other big banks in all business areas, with hope for a big impact.

We won! The customer won! It was a national debate which gained a lot of attention everywhere from websites, blogs, articles to news headlines that all talked about the unfair policy. Customers realised how fair their current banks were. Over 50,000 of them moved to join with TMB Up&Up right after the protest. But the bigger achievement came after, as 3 of the 5 big banks deleted the unfair policy forever.