We are an eyewear brand located in Munich, Germany. We have to types of collections which I named "Urban Strangers and "Loving Strangers". Urban Strangers is our real World. An urban lifestyle with understatement was the overall idea of this collection.

In a big city you are never alone. The same people see each other in the same places, but few of them really know each other. This is the anonymity of the city-urban strangers.

The Loving Strangers embodies the wish for a peaceful "unrealistic" parallel universe. In 2015, our world changed a lot. If we read the news, we feel overwhelmed by negative events. Why not just close your eyes and dream of being in another universe- the unrealistic parallel universe of loving strangers.

This two world come together now. So it is a real campaign story. But The Loving Strangers don`t want the Urban Strangers in their world.