Cannes Lions

US CENSUS 2010

GLOBALHUE, Southfield / US CENSUS BUREAU / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

Your community needs you. The 2010 Census campaign wants to shout this message as loudly as possible, delivering this message in the same core place of the community. We looked for remarkable artists to paint the actual mural in New York.

The message was also communicated in US newspapers, magazines, digital billboards and in the streets of many cities of the country with the intention to reach as many people as possible.

Outcome

The 2010 Census participation rate of our target was much higher than the final 2000 participation number. The results were considered a great accomplishment for the Census Bureau.

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