This immediate activation for the sales of a service had a very strong promotional message around watching the US Open on TSN during a specific time period that engaged our audience and produced measurable results in terms of driving viewership during the tournament. Overall, a highly creative, innovative and effective way to solve a tough brief.

During big sporting events, hardcore and casual fans get excited to play that sport themselves. Knowing this, we took our message to the one place we knew would be flooded with people: tennis courts. The designs were crafted on the computer then given to a team to create on fences using tennis balls.

With 15,000 tennis balls we created emotive, impactful and experiential murals at tennis courts. Each mural featured star players and brought the excitement and intensity of the tournament to people. People were encouraged to share visuals of the murals socially and take a ball from the display.