General Electric is the leader in the world of jet engine manufacturing. In this case, General Electric not only wanted to enlighten the consumer on its cutting edge aircraft engine-building division, but also to demonstrate that the General Electric brand stands for innovation, and to show General Electric’s commitment to aircraft engine safety, environmental preservation, and education. Incorporating a combination of visual design and technology, we were able to create a solution that communicated innovation – independent of the actual content provided. The solution was a destination called Engines 101. The journey begins with an explanation of the scientific principles behind jet propulsion, follows the building of the jet engine, and finishes with a test flight – each step requiring a user-click action.