Cannes Lions

VACUUM CLEANER

HAPPINESS BRUSSELS, Brussels / HOOVER / 2008

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Overview

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Credits

OVERVIEW

Description

Demonstrate the power of the Hoover Freemotion vacuum cleaner. The only medium available is the e-newsletter.

Execution

The Hoover Freemotion desktop-cleaning-tool: docs you want to remove don’t have to be dragged to the bin as the Hoover ‘sucks’ them right into it as you delete them. The desktop-Hoover replaces the dustbin through a simple click in the newsletter. A small and simple application, easy to install.

Outcome

The vacuum cleaner became part of the desktop of thousands of users, as a permanent reminder of the quick and effortless cleaning with a Hoover Freemotion. This resulted in a remarkably bigger demand for information about the cleaner at retailers.

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