Cannes Lions
SPRINGER & JACOBY WERBUNG, Hamburg / MIELE & CIE / 2004
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Description
Development of a conceptually surprising online banner idea which conveys the high technical standard and quality of the new Miele vacuum cleaner generation according to the classical print campaign. Create awareness for Miele, the brand and the vacuum cleaners in detail. Generate traffic to the Miele website by clicking the banner. Target audience is the user who looks out for new household products, a younger, technical open minded audience.
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