Cannes Lions
IDENTITY WORKS, Stockholm / VAIN STHLM / 2016
Overview
Entries
Credits
Description
As these headphones are fashion accessories and VAIN STHLM is a Swedish company we gave the design a touch of Sweden. We found inspiration in the sounds of nature around us. The rustle of fallen autumn leaves, the whistle of a winter wind, the silence when you’re standing in the middle of an ice-covered lake.
Execution
We created a unique tin can that’s easy to bring a long and protect the great sound. The packaging used the magnetic feature of the actual in-ears. The identity was infused with the diagonal graphic format dramatizing Big sound made small concpet in a striking visual manner.
Outcome
VAIN STHLM Originals. In-ears as fashion accessories. Modern jewellery that you want to been seen with. And something you have with you at all times. Function meets fashion. As seen in Vogue UK. Harrods and Pause have already made them a part of their range, largely based on their look. Perfect sound never looked better.
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