Cannes Lions

VALDA BALSAMIC THROAT LOZENGES

OGILVY, Milan / GLAXO SMITH-KLINE / 2008

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A young man wakes up in the bedroom of a young lady and he notices that he is chained to the bed with a pair of hand-cuffs. He tries to get free, but he can't manage, so he starts shouting but nobody can hear him. His shouting fades away. With difficulty, he reaches out towards the bed-side table where there is a telephone, the hand-cuff keys and a packet of Valda. The young man takes a Valda lozenge and starts shouting again. Valda restores your throat, not your mind.

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