A variety of Out of Home special builds supported Fenbid’s launch of their headache relief product - a tablet which targets and heals headaches fast.

Fenbid had identified a target audience of white collar workers journeying to work. Several formats were used to reach the commuting target audience in major cities Shanghai and Guangzhou, including bus wraps, metro posters and bus shelters posters.In addition, the campaign featured special builds featuring a huge yellow arrow appearing to ‘crush’ the frame of a giant glass wall. This communicated the targeting power of the pain relief.

Passers-by were witnessed interacting with the campaign; touching and taking photos of the creative. The success of the campaign resulted in the client extending the two-month bus body advertising across eight cities for an extra month.