To declare love to other automotive brands, we created and addressed to them ten customized messages (illustrated tweets), based on the characteristics of their carlines.

We created ten different customized messages, illustrated tweets, based on the characteristics of the brands’ carlines.

Early in the morning we tweeted to Smart, Alfa Romeo and Opel. Continuing with Citroen, Fiat and Volkswagen in the afternoon, concluding with Land Rover, BMW and Renault in the evening.

Last minute, we even had to dedicate a meme to Seat, "offended" for not having received any invitation.

In just twenty-four hours:

8 brands replied to us

700 new followers on Twitter

2.700.000 impressions

2.000 fav & retweet