Cannes Lions

VANILLA COKE

ARGONAUTEN 360, Berlin / COCA-COLA / 2004

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The Don Vanillo game is an extraordinary complex online text adventure, that is in this form new to the Internet. It is the users' task to qualifiy for the succession of Don Vanillo. To achieve this goal the user has to complete five missions. These missions are placed in the different districts of V-Coke City. After the successful completion of all five missions the user is entered into the final draw. The winner gains the 10,000 euros cash price. From the start the game impresses with its opulent graphics. All scenes have been illustrated and animated providing a dense and thrilling atmosphere. The missions’ complexity increase with levels. Each mission contains exciting and comical elements without being too challenging. As an addition the user has to also complete an integrated mini game for the successful completion of each mission. The completion of each mission is being rewarded by exclusive downloads of e.g. screensaver, games or wallpapers. Throughout the course of the first four missions the user will need to enter six game codes at certain points to advance further. These codes can be obtained from the labels of vanilla coke bottles or through a special telephone hotline.

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