Cannes Lions

VANISH STAIN REMOVER

EURO RSCG WARSAW, Warsaw / RECKITT BENCKISER / 2012

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This radio spot cuts out the dramatic “Oh No!” we’ve heard so many times when someone discovers a stain in detergent commercials, and turns it into something positive. The original commercial is in Polish. The English translation tries to convey the sense of what we’ve done...

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