Gianna Nannini, one of the most popular singer in Italy, comes back after two years with an unplugged 3D concert launching for the first time her new inedited album. Exclusively on the website.The concert was communicated through the most Condènast titles, main Italian newspapers and the VANITY FAIR Facebook page. The main message on the advertising campaign invited the readers to buy the VANITY FAIR magazine one week before the event. Attached to the magazine the 3D glasses to be able to watch the exclusive event.

Watched by 10,000 people, the Vanityfair.it promotion was very successful both on client and consumer pov. Vanityfair.it readers showed their enthusiasm for the initiative through the Facebook fun page. The client still continued with “Exclusive events by Vanityfair.it” to promote the site.