Vans commemorates its rich heritage with The Story of Vans series – a visual campaign that is truly the first of its kind – combining a mix of artistic methods to highlight iconic moments from the brand’s 50-year history. The campaign is made up of a series of five short stories, one which tells the journey of the Vans brand, and four additional spots that emphasize Vans’ core forms of creative expression and define the mantra of living “Off The Wall.” Each story is narrated by a renowned individual and long-time Vans enthusiast. Professional skateboarder and historian of the sport, Jeff Grosso, voices the leading story while iconic skateboarding legend Tony Alva speaks to his own history with the brand in the action sports short. Artist and musician Ray Barbee, Chuck D of Public Enemy and fashion icon and actress Chloe Sevigny lend their vocals for the art, music

The Story of Vans blends diverse animation methods to create one distinctive visual treatment in a groundbreaking campaign that illustrates the brand’s origins in action sports, art, music and fashion. In a never before seen combination of techniques, The Story of Vans uses forced perspective drawings, traditional cell animation, paper cut outs and timeless Vans footwear, which are all stop motion animated in an intricately choreographed celebration of the brand. Directed by Reza Resoli from Pet Gorilla, The Story of Vans is brought to life through whimsical black and white illustrations by French artists Mrzyk & Moriceau and a soundtrack produced by music house Beta Petrol.

1. Total impressions paid: 1,522,564,362 (Over 1.5 Billion)

2. Total impressions social: 724,898,416 (Over 724 million)

3. Total impressions earned/PR. Over 1 Billion UVPM