Cannes Lions
McCANN ERICKSON PHILIPPINES, Taguig City / UNILEVER / 2004
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Description
A boy goes in search of the owner of a lost cap. People he asks picked up the owner's scent and point to somebody across the field. He tracks the owner, who turns out to be a pretty girl. Super appears: "You won't lose the scent" reinforcing product's lingering fragrance.
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