Cannes Lions
TBWA\GGT, London / VAUXHALL / 2004
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Produced to support A-T-L Vauxhall Corsa activity using the Wacky Races theme, these floating ads show fun scenes in which the ‘Dastardly Black Sapphire’ uses foul play in an attempt to gain an unfair advantage over his competitors. The animations also mimic the hyper-real environments found in the TV ad through saturated colours and unrealistic proportions. Clicking through leads to suggested innovative uses of the black Corsa interacting with content as you learn more about the car. Predominantly displayed on women's fashion, lifestyle and entertainment sites plus selected news portals.
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