Most activity drove prospects to the websites so we developed a unique and informative site. All communications were built around the same big idea: a car that appeals to kids as much as it does to parents. The visitor had the option of viewing the car from an adult’s or a child's point of view by using a moveable divider flip from one view point to another.

All communications far exceeded expectations. The online element alone exceeded target by 500%!All targets comprehensively exceeded:DM – 3.45% response (against 3% target).

Online ads – 5.58% (against 1% target).Email - Open rate of 23%, click-through of 16% (against 5% target).DiTV 2,969 responders to date and results still being received.