The execution used large ambient spaces to communicate “Sixth Sense” value proposition.

We placed ambient media, from floor to ceiling, along the walls of the undergroud car park by the 'tight' exit/entry curves, with messaging linked to anti bump and angled lighting.External elevators in shopping malls became life sized S80, that glided effortless between floors, driving home the cruise control and break support messaging in an engaging and visual way. All reinforcing the product propositions.

High-end malls created more impact over and above standalone print. There was a 65% response rate to the DM pack at launch event, and sales unit growth of 142%. In addition, huge PR was delivered in influential titles resulting in free publicity.