Create consumer interest in the VECTRIX - a 220V electric motorbike, and demonstrate just how easy it is to re-charge it.

In order to create the connection between the VECTRIX and easy re-charging using a household socket, we airbrushed everyday electric objects like hand-mixers and hairdryers, making them resemble racy motorbikes.

The campaign launched in April: first impressions are of a very happy client and consumers beginning to understand the re-charge message.