Synopsis:A banner ad campaign using the simple, yet effective message ‘Improve your chances’.

Light-hearted humour is used to demonstrate how the removal of excess body hair could lead to a more active sex-life.Objectives:Target men aged 18-30, alerting them to new Veet for Men: a productdesigned specifically for the easy, quick and painless removal of male body hair.Uses irreverent humour to endear them to the brand.Results:Campaign averaged a CTR of 1.33%