The TV content clarified the functionality of the products and, due to their positioning, were almost indistinguishable from the show itself, using the same sets and the two key actresses. Other contact points used the same content, with press and online offering opportunities to spend a day with Matilde and Bia. The message of female complicity was reinforced with the recurrent creative theme that Veet is a secret to be shared.

The campaign saw 15.1% sales growth compared to the previous year. The number of first-time users of Veet increased by 112%. Gross margin increased by 142% and the EPM campaign almost paid out in year one. Internet conversion rate alone was 17%, compared to the Portuguese average of around 2%.