Cannes Lions
JWT PARIS, Paris / RECKITT BENCKISER / 2006
Overview
Entries
Credits
Execution
The media and the message work together due to the visual simplicity of the billboard: an additional layer of backing paper, normally found on a Veet wax strip, peels off halfway to reveal the product name and beautifully smooth skin.
Outcome
There was a rise in the brand awareness of the product.
Similar Campaigns
12 items