We partnered with a company that specializes in strong organic buzz, to launch the campaign, which turned homes into marketing platforms and converted moms into core brand influencers.

We provided our eVEGelists with all the resources they needed for their parties, including a custom microsite for planning and communication and party boxes filled with VeggieTales-themed supplies.

It didn't take long for the social frenzy to start and the site quickly racked up posts about everyone’s excitement. The online/in-home responses from the hosts, participants and extended faith-based community were overwhelmingly positive.

Despite limited budget parameters and many obstacles we had to overcome, the campaign surpassed aggressive social media benchmarks we set up prior to launch.

We saw a huge spike in organic conversations, daily mentions nearly doubled from pre-launch and our immersive experience delivered 55,000 hours of brand engagement, which put us in great company when stacked against engagement from comparable family-focused theatrical releases.

VeggieTales also saw noticeable growth across its owned assets and the show quickly catapulted into the #1 Kids program on Netflix and has remained one of the top choices for families since its launch!