We created an immersive VR experience, using an Oculus Rift and a binaural sound system. This installation shows potential buyers what it is like to transform an old attic into a beautiful space to live in. With the use of a remote, visitors were able to browse through a set of different VELUX daylight solutions in virtual reality.

Because of the high demand during the expo, the installation was also brought to life with VELUX branded cardboards. This way we also made it possible to re-live the installation at home or to pass on the experience to a friend.

During three days, from Friday to Saturday, we captured the attention of the visitors with a 100m2 stand, in which our virtual reality solution was the shining star. The stand was located at the most central square on the expo, capturing the attention of all of the 20.000+ visitors of the expo.

The experience contributes to the target of VELUX to be known as an innovative and progressive brand that is always looking for new solutions. Due to the scalability of the experience, other countries within the VELUX network are looking into the possibilities to use VELUX Virtual Reality in Denmark, Switzerland and Germany as well.

Besides the results in awareness, we managed to exceed the target for renovation requests by 58%. The target: 50 requests. The result: 86 requests. Over the course of three days, 1.200+ people visited the VELUX stand.