In Japan, the sending of small items such as books and T-shirts is continuing to increase due to the spread of Internet auctions. Yamato Transport, the transport company with the trademark black cat, launched a delivery service where small items can be sent using an exclusive box. However, in order to really get across the features of the box involved in this service, we needed to have people hold it in their hands.

This is what sparked the creation of VENDER CAT, a huge irresistibly touchable cat-shaped sampling machine with fuzzy hair. The mechanism inside dispenses a packaging box through the mouth when the nose is pressed, and the more people who came to cuddle and pet the cat and so receive a box, the more we were able to convey how small the box is and how it works.

Box sampling using the VENDER CAT was carried out at the main stations of 10 cities nationwide, starting with Shinjuku Station, Tokyo, the busiest place in Japan. A total of 30,000 small packaging boxes featuring an original free gift inside were distributed as samples.