This is what sparked the creation of VENDER CAT, a huge irresistibly touchable cat-shaped sampling machine with fuzzy hair. The mechanism inside dispenses a packaging box through the mouth when the nose is pressed, and the more people who came to cuddle and pet the cat and so receive a box, the more we were able to convey how small the box is and how it works.

Box sampling using the VENDER CAT was carried out at the main stations of 10 cities nationwide, starting with Shinjuku Station, Tokyo, the busiest place in Japan. A total of 30,000 small packaging boxes featuring an original free gift inside were distributed as samples.

The VENDER CAT was featured throughout the media and spread instantly through social networks, reaching 54 million people on Twitter. The campaign increased interest and desire to use the product among the younger target market, and a 235% rise deliveries was recorded compared to pre-implementation. The campaign successfully embedded the idea "use Yamato Transport if you're sending something small".