Cannes Lions
IO, Antwerp / AUDI / 2023
Overview
Entries
Credits
Background
Crossroads is Audi's content video format in which Audi's vision intersects with that of a like-minded person.
This Crossroads looks at how Audi is pioneering with light technology. And also how GOOSE, the famous electro rock band and Audi ambassador, uses light in their live shows.
Crossroads is an exchange of views on light. The two visions intersect and show some surprising similarities. So many even, that it leads to a joint story, in particular a music video for the release of the new song Run Away by GOOSE. Or how a content story blends smoothly into a music video.
Idea
Crossroads is Audi's content video format in which Audi's vision intersects with that of a like-minded person.
This Crossroads looks at how Audi is pioneering with light technology. And also how GOOSE, the famous electro rock band and Audi ambassador, uses light in their live shows.
Crossroads is an exchange of views on light. The two visions intersect and show some surprising similarities. So many even, that it leads to a joint story, in particular a music video for the release of the new song Run Away by GOOSE. Or how a content story blends smoothly into a music video.
Strategy
Crossroads, Audi's content format, revolves around key strategic values along the lines of the vision #FutureIsAnAttitude. The theme for this Crossroads involves the cross-pollination between light technology in the automotive sector and light technology in artists' live shows.
Outcome
-320.000 You Tube views
-486.000 Facebook views
-500.000 views VRT MAX - RMB - De Persgroep
-412.000 views Teads
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