Cannes Lions

Crossroads, light technology x GOOSE

IO, Antwerp / AUDI / 2023

Case Film
Original Content
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

Crossroads is Audi's content video format in which Audi's vision intersects with that of a like-minded person.

This Crossroads looks at how Audi is pioneering with light technology. And also how GOOSE, the famous electro rock band and Audi ambassador, uses light in their live shows.

Crossroads is an exchange of views on light. The two visions intersect and show some surprising similarities. So many even, that it leads to a joint story, in particular a music video for the release of the new song Run Away by GOOSE. Or how a content story blends smoothly into a music video.

Idea

Crossroads is Audi's content video format in which Audi's vision intersects with that of a like-minded person.

This Crossroads looks at how Audi is pioneering with light technology. And also how GOOSE, the famous electro rock band and Audi ambassador, uses light in their live shows.

Crossroads is an exchange of views on light. The two visions intersect and show some surprising similarities. So many even, that it leads to a joint story, in particular a music video for the release of the new song Run Away by GOOSE. Or how a content story blends smoothly into a music video.

Strategy

Crossroads, Audi's content format, revolves around key strategic values along the lines of the vision #FutureIsAnAttitude. The theme for this Crossroads involves the cross-pollination between light technology in the automotive sector and light technology in artists' live shows.

Outcome

-320.000 You Tube views

-486.000 Facebook views

-500.000 views VRT MAX - RMB - De Persgroep

-412.000 views Teads

Similar Campaigns

12 items

The Maybach Atelier 3D Visualizer

MEDIAMAN, Shanghai

The Maybach Atelier 3D Visualizer

2023, MERCEDES BENZ

(opens in a new tab)