The ambition was to create a new premium skincare brand with a lifestyle niche, appealing to the modern woman and man. In a highly competitive marketplace, the packaging needed to have strong shelf impact and memorability. Through the concept, design and material selection, the goal was to create a unique brand expression within this category. Materials and printing techniques were carefully handled to create a tactile object quality with the packaging to enhance the premium perception for the brand and customer experience.

The goal was to create a skincare product that you leave out rather than put away.

The design for Verso Skincare is based on the active ingredient of the product itself, Retinol 8, proven to effectively reverse the signs of aging. The name reflects this quality, as Verso in Latin for reverse. The reversal of the large numerals on the packaging reinforce this as well as guide the customer logically through the order of use for the product.

The bold black and white graphics are designed to appeal to the modern consumer and optimize stand-out in the shop environment. The tactile qualities of paper, printing and design craftsmanship help position this as a premium product.

Verso Skincare launched in the spring of 2013 in Stockholm, Sweden and immediately experienced a great response from PR and social media as well as design and beauty blogs. It was recognized for the design in Wallpaper Design Awards 2014 as well as D&AD in the UK. But most importantly after only six months the brand experienced worldwide interest and distribution within Europe, US, South Africa and Australia in some of the finest retail establishments, including Barneys, Selfridges, Net-a-Porter, Sephora and Colette in Paris.