Cannes Lions
Vertical
MONDAY, Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2019
Overview
Entries
Credits
Overview
Background
Most Thai people are accustomed to driving fast and always think that Driving at 80 km/h is normal.
That’s why the idea ‘motorcycle accident at 80 km/h is equal to falling from 8-floor building. So this can cause death definitely.
Execution
Most Thai people are accustomed to driving fast and always think that Driving at 80 km/h is normal.
That’s why the idea ‘motorcycle accident at 80 km/h is equal to falling from 8-floor building. So this can cause death definitely.
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