Cannes Lions

VIAGRA

PERISCOPIO, Lima / PFIZER / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

We placed an original and easy to-place advertising piece in the 15 best urologist offices in the city: A punching toy. This simple game showed in a different way the benefits of Viagra: A secure chance of getting an erection.

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Y&R LONDON, London

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2018, PFIZER

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