The target was the deaf people and the strategy was to show that music is for everyone, even for people who can not hear.

The challenge was to make the deaf, a community that does not have much access to traditional media, know that music really is for everyone.

The solution was to created the first app that transforms the song frequencies in vibrations so the deaf people can feel music in their Smartphones through the phone vibrator.

Through news, blogs, Facebook and shows we communicate to over 8,000 deaf that Vibe Tunes is available for them to feel the music through the phone vibrator. The Cartagena Music Festival achieved all this communication with Free Press.

The idea was so well received by the deaf, that the media, Facebook and blogs helped us communicate to more people to unload the app.

The app has already been downloaded by more than 8,000 deaf people. Local media have spoken of the application, they done interviews and for the first time in the country the deaf people really feel included in the society.