We created an interesting daily weather report by changing its current boring format to a livelier and customized one. In our new format, the main news anchor of the daily news bulletin, after a few minutes of narration, handed over the weather report to our brand’s animated character Doctor Vicks. Doctor Vicks then stepped in to present the weather report of different cities, post which the commercial featuring Doctor Vicks was seamlessly integrated into the weather report. Doctor Vicks then handed over the segment back to the main anchor who then continued with the remaining news bulletin.The whole visual graphics of the weather report cued in the Vicks colours and mood. This was also the first time that a “news” channels allowed a brand to integrate their advertising into live news content.

Vicks voted #2 Most Trusted Brand in India (#7 Last Year). Sales indexed 121 vs YA; highest ever share for the lead Vicks variant since Jan 2005. Reached 36% of Vicks TA (10 million viewers) over 3 months by using 2 channels. 6650secs TV copy exposure due to copy integration.