Australians, proud of their ability to laugh at themselves and others, are notorious for categorizing people according to their appearance, their habits, where they live, what they do, their strengths and their weaknesses. It is this unique Australian ability to deliver a compliment while making fun of the person receiving it that this epic taps into. Because VB beer is for all kinds of people, we created a parade, celebrating all the many types of Australians and the groups they belong to – including “Blokes punching above their weight”, “Men who should’ve read the instructions”, “The Manscapers” and of course the all important “Brewers”.

The parade culminated at a typical Aussie pub, with all the groups joining together for a cold VB – The Drinking Beer.