The question for us became – what aspect of the game could we deploy that would ignite the passion that shooter fans once had for the game. We relied on one of the most nostalgic weapons in the Goldeneye arsenal, the proximity mine and built a site that allowed visitors to plant mines all over the internet.

Through these surprise attacks, Proxymines.com hit over 500,000 online locations, 79,000 sites in just the first two days. An explosive bonding experience that propelled the game to the top 20 in sales the week it was released; achieving nearly a million titles sold in 10 weeks.