CHALLENGE - Describe and immerse consumers in the game's complex story line.

- Interactively engages consumers.

- Maintain integrated look and feel with offline creative. THE SOLUTION- An interactive micro-site that is visually representative of the game simulates and foreshadows real gameplay with puzzles and an exploratory navigation. The site sets the tone with the aggressive, hard-edge music of the game and creatively provides consumers with game information (e.g. video clips, screen shots), while leaving the consumer wanting more.

- Online advertising reflects the game's multiple worlds in simple, but engaging, interaction and rich graphics.