Cannes Lions
WUNDERMAN, Irvine / XBOX / 2006
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Jade Empire has a deep, dynamic story you drive, immersive characters and sick battles. So, sell it like an RPG, or an action game? We did both. Gamers looking for a solid RPG knew they would get it with the Bioware connection. For those seeking action, we would show epic battles and fighting styles. All wrapped around a strategy that you will write the final story.
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