Cannes Lions

VIDEO GAME

CP+B, Gothenburg / UBISOFT / 2012

Awards:

1 Silver Cannes Lions
1 Bronze Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

As Autodance was a global release, no specific country situation applies.

Execution

Autodance – the app that makes anyone dance, regardless of talent. Simply record four short clips of a friend moving, and Autodance will sync their movements to a choice of tracks from the game to create a branded dance video that can be shared online.Autodance unleashed the dancer in everyone – with over 19 million user-generated dance videos. People that would never even consider dancing, were now dancing on camera, on Facebook and YouTube. They were also creating and sharing our ads for us. Each user-generated video acts as an advert for Just Dance 3, and features our tagline: “Anyone can Just Dance”, along with an end card for the game.

Outcome

With no media spend, Autodance exposed Just Dance 3 to a new audience of millions. And over Christmas 2011, Just Dance 3 became the best-selling video game in Europe.Results since the release of Autodance, Oct 2011:App downloads 4.2mUser-generated videos: 19mVideo views (in phone): 56mTotal video shares (Facebook and YouTube): 1.6mFacebook ‘Likes’: 2.5mFacebook comments: 1.6mSubmitted videos to YouTube Channel: 450,000 (110,000 made public)App Store:No.1 music app in 15 countriesTop 10 (overall) app in 10 countriesApp store reviews: 2647Average score: 4/5

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