Cannes Lions

VIDEO GAME

SID LEE, Montreal / WARNER BROS / 2012

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Overview

Entries

Credits

OVERVIEW

Outcome

. Thousands of pre-orders for the game through the site.. Thousands of people connected in real-time each week.. Real-time results seen throughout Paris, over a 1 month period.. A bank heist reported in the media.. Tens of thousands of tweets.

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