We were challenged to develop a strategy to generate ENGAGEMENT,INTERACTIONandAWARENESS around the film, at least 55% digital reach on target audience and a cost per user ~ $13.07usd

We developed a Facebook app to convert target audience into super villains or superheroes that allows them to upload a photo from their computers, customizing it with their favorite movie character and share it on social networks. These photos would be part of the official virtual posters of the film. We materialized the virtual poster on a led fiber land mark never used before, which allowed real time updates.